Warner Hotels has announced a new rebrand to be rolled out across its collection of country and coastal properties.
The hotel group has introduced a brand new visual and verbal identity, featuring a new logo, a suite of new brand imagery for its existing hotels and a new brand voice.
The refresh will be supported by a multi-channel marketing campaign including a “playful” TV advert that celebrates grown-up fun captured on a Warner Hotels break.
The updated look has been designed in collaboration with Lunar Agency and it was informed by an “extensive” research project that uncovered the preferences and traits of its target audience.
Laila Abdin-Winter, brand and PR director at Warner Hotels, said: “We’re thrilled to unveil Warner Hotels’ ambitious rebrand, marking the beginning of an exciting new phase of growth and innovation for us. This rebrand is about more than just a new look. It brings to life what it means to stay at Warner Hotels, using considered market research and industry trends to understand the emotions guests feel – and want to feel – when on a break.
“Now more than ever holidaymakers are prioritising authentic, experience-led holidays – something that has been at the heart of our proposition for many years. Our new approach highlights that seeking out joy – however that manifests for each guest – is the key to truly enjoying a break away, where a guest’s every need can be catered for.”
Jon Sharp, creative director at Lunar Agency, said: “From the moment we saw Warner Hotels new vision, the opportunity was clear – to unveil a joyful identity that embodied the essence of the experience. Jane is someone I’ve revered for years and I knew collaborating with her team on the brand campaign would be invaluable in connecting with Warner Hotel’s audience in an authentic way.”