What SiteMinder’s Changing Traveller Report Reveals About Those Planning to Stay with a Hotel Group or Chain – By Jason Lugo, Market Vice President – Americas at SiteMinder

In this piece, I’ll take a deeper look at the data SiteMinder collected in its recent survey. Initially I’ll summarise the four major characteristics of the changing traveller we met at a global level, but will then take this a step further – reflecting on the findings purely through the lens of the approximately 2,000 travellers we spoke to that plan for their next check-in to be with a hotel group or chain.