What Your Hotel Booking Performance Can Tell You About Demand Patterns & By Ewa Gabara

Searching for demand patterns for your property is like traveling to the past and then going to the future to forecast how to set up your hotel for success. And no, it’s not a ‘Back to the Future’ movie scene. Instead of a time machine, you need data on your hotel’s booking performance from your property management system. After reading this article, you will learn how an effective analysis of your property’s booking performance will help you better understand your property’s demand patterns and how to leverage them to maximize revenue and occupancy.