HITEC North America has always been an attractive destination for hospitality investors and technology companies alike. Each year, the conference brings together hundreds of the latest hospitality technology products and services onto one massive show floor, proving to be an indispensable opportunity for many of those looking to underwrite innovation in the industry. In 2024, the producers of HITEC recognized a need to create even more value for this contingent of attendees: by launching a brand&new, co&located event called HITEC Technology Investment Conference (HITEC&IC).