Wizz Air launch of subscription program: why are they doing this?

Wizz Air – one of Europe’s top ten biggest airlines – have announced an ‘all-you-can-fly’ subscription service for just €599 per year. “Whilst they really do mean ‘unlimited’ clearly there are terms and conditions and I’d flag that you have to reserve your ticket 72 hours before as a minimum” points out Mike Putman from Custom Travel Solutions (CTS). This development follows Wizz Air trialing a limited subscription service last year on certain routes.