Elegant Hotel Collection has announced the appointment of luxury lifestyle and marketing strategist, Anna Payne, as a director of marketing, partnerships and loyalty.
Payne joins the luxury hotel brand as it targets further growth in the sector, expanding on a limited and invitation-only basis.
She holds more than 15 years of experience in the luxury and hospitality sectors, having achieved success with Small Luxury Hotels of the World and Firmdale Hotels, where she worked across multiple markets and hotel openings in London and New York.
Payne said: “Luxury hotels are my passion and I am looking forward to bringing this enthusiasm to the Elegant Hotel Collection and driving the growth of this exciting new brand.
“What it means to be a relevant, meaningful brand is constantly evolving. At Elegant Hotel Collection, we will seek to delight and inspire by creating an exciting offering that is underpinned by unmatched client and customer experiences.”
Catt McLeod, VP of brand development at Elegant Hotel Collection, added: “We are thrilled to welcome someone of Anna’s calibre and experience to the group. Anna’s expertise in growing partnerships and building a brand’s profile will be critical to us as we expand; offering unique, luxury hotels a voice in a crowded marketplace.
“We believe that the Elegant Hotel Collection, with its dynamic, technology-led approach to luxury distribution, offers a true alternative in the market, giving hotels a meaningful route to guests.”
Elegant Hotel Collection operates a range of luxury UK hotels, including Rudding Park in Harrogate; Eccleston Square Hotel in London; and Down Hall in Essex.