Ennismore and Our Habitas have entered a strategic partnership, with Ennismore taking over the management and growth of the brand.
Our Habitas will benefit from the group’s extensive experience within hospitality lifestyle brands, offering additional global growth potential and utilising its operational expertise. Through Ennismore, Our Habitas will also benefit from Accor’s global platforms. As founder, Oliver Ripley will remain involved in overseeing the creative vision of the brand while contributing to its global growth.
Our Habitas currently operates ten resorts across a range of locations, including in Mexico and Chile. Its Caravan Agafay in Morocco meanwhile was victorious in the Resort category at AHEAD MEA 2023. The brand currently has multiple projects in the pipeline, including a significant number within Saudi Arabia and with plans for further expansion into Asia.
“Our Habitas has created a unique niche in luxury hospitality, offering stunning destinations to passionate travellers seeking a lifetime adventure, full of memorable moments and unexpected discoveries,” says Sébastien Bazin, Chairman and CEO of Accor and Executive Chairman of Ennismore. “Its crafted positioning will perfectly fit with our Ennismore collective and effortlessly match our lifestyle and tailor-made approach to hospitality. We are also thrilled to join forces alongside seasoned investors who are important and long-standing partners for Accor and Ennismore, and eager to accelerate Our Habitas’ growth in the coming years.”
Oliver Ripley, co-founder and CEO, and Maurice Salem, Chairman of Our Habitas, add: “We are excited to partner with Ennismore as we enter the next phase of our growth and our mission to continue to disrupt the hospitality industry. Ennismore’s entrepreneurial approach, global footprint, combined with their extensive operational expertise make them the ideal partner for Our Habitas to continue its trajectory as a global leader in experiential hospitality.”
Sharan Pasricha, founder and co-CEO, and Gaurav Bhushan, co-CEO of Ennismore, also comment: “Lifestyle brands are rooted in the vision of their founder, and we are delighted to welcome Our Habitas, a globally renowned founder-built brand, to Ennismore. We look forward to working with Oliver Ripley to take this incredible, unique and innovative brand he has built over the last ten years to exciting new destinations and markets, as well as provide our operational expertise and oversight. Our Habitas is rooted in creativity and purpose that will stand the test of time, and we look forward to cementing its reputation as an iconic global brand.”
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