Global Hotel Alliance (GHA) has reported “robust” Q1 results across all key performance indicators, as total hotel revenues rose by 17% to $649m (£520m).
Over the period, total room nights rose by 20% and the Average Daily Rate (ADR) across its portfolio of 800 hotels nudged up 2% against the prior year.
The GHA Discovery loyalty programme also continued to grow in popularity over the period, with new enrolments rising 28% in the quarter compared to the same period in 2023.
In addition, redemptions of the programme’s rewards currency, Discovery Dollars (D$), rocketed 109% year-on-year, led by members based in Spain, Singapore and China respectively.
Elsewhere, total cross-brand revenue increased 32% to $86.2m (£69m) in Q1, with hotel brands benefiting the most including Anantara, Kempinski, Pan Pacific and PARKROYAL.
Over the period, international stays made by the 26 million GHA Discovery loyalty programme members dominate, and 68% of hotel room revenues were generated by international stays.
US and UK members were found to be “highly influential”, and 89% of the room revenue from UK members came from their international stays. The UK also generated international room revenues of $37m (£30m).
GHA CEO Chris Hartley said: “As we enter our 20th anniversary year, GHA is not only delivering impressive numbers, but tangible business growth to our hotel brands. Our Q1 results also underscore our commitment to providing our GHA Discovery members with unparalleled choice and flexibility; the surge in new enrolments and record-breaking redemptions of D$ reflect their level of engagement with the programme.
“Looking ahead, building on two decades of success, we remain dedicated to delivering exceptional value and experiences, ensuring that GHA continues to be the preferred choice for independent hotel brands and their customers.”