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The travel experts at Bounce have analysed Google search data, to reveal the most popular hidden gems in the UK.
The top 10 most popular hidden gems in the UK:
Annual Searches 2023
Rank
Hidden Gem
Location
UK
Global
1
Bangor
Wales
647,000
1,585,000
2
Dartmoor
South West England
449,300
1,181,500
3
Ludlow
Midlands
618,000
987,000
4
Knaresborough
North Yorkshire
788,000
933,000
5
Dunnottar Castle
Scotland
317,100
733,500
6
Holy Island
North East England
496,000
690,600
7
Robin Hoods Bay
Peak District
580,700
678,100
8
Llangollen
Wales
556,200
644,500
9
Tintagel
South West England
357,200
612,600
10
Devils Bridge
South Wales
185,800
600,000
Bangor is the most popular hidden gem in the UK, with 1.5 million Google searches over 2023. Bangor is home to heritage sites such as Bangor Cathedral, which has been used for Christian worship since the 6th century and is full of gothic columns and stained glass windows, and Penrhyn Castle and coastal footpath, featuring extensive gardens that are ideal for kids to explore among the backdrop of mountains.
Dartmoor ranks as the second most popular hidden gem in the UK, reaching 1.2 million Google searches over the last year. Dartmoor National Park is a vast moorland in southwest England. Defined by forests, rivers, wetlands, and exciting rock formations, Dartmoor is a great place for an outdoor adventure.
Ludlow is the UK’s third most searched-for hidden gem, seeing just shy of 1 million searches over 2023. Ludlow is a quaint market town in Shropshire, England, packed with architecture from the Medieval, Tudor, and Georgian periods. In fact, Ludlow has over 500 listed buildings.
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